WHO WE ARE

Building Stronger Communities

Piedmont Association Services was founded on a simple belief: communities deserve management partners who truly care about their success.

OUR STORY

A Different Kind of Management Company

Piedmont Association Services was founded in Richmond, Virginia, by experienced professionals with a simple vision: to bring back the personalized, small-business approach where relationships matter, partnerships are built on trust, and every client receives attentive, responsive service.

Our founders brought together extensive experience in property management, finance, and community development to create a company built on relationships, not transactions. From day one, our mission has been to provide the kind of mindful service that every community deserves.

Over the course of our careers, we have managed over 250 communities in the Richmond and Williamsburg areas, from small townhome associations to large master-planned communities. Our commitment is to personalized service. At Piedmont, you are not just a number.

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OUR VALUES

What Guides Everything We Do

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Integrity
We believe in complete transparency with our clients. No hidden fees, no surprises—just honest, straightforward service you can trust.
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Partnership
We see ourselves as an extension of your board, a true partner. Your success is our success, and we’re committed to helping your community thrive.
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Responsiveness
Questions deserve answers. Problems deserve solutions. We pride ourselves on being available when our communities need us most.
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Innovation
We continuously invest in technology and training to provide our communities with the most efficient, effective management possible.
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Care
At the end of the day, we’re helping people build better places to live. That responsibility drives everything we do.
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Local Focus
We’re deeply rooted in the Richmond and Williamsburg communities. Our local expertise means better vendor relationships and faster response times.

OUR LEADERSHIP

The People Behind Piedmont

Two seasoned community management professionals with a shared commitment to personal service, deep local roots, and the highest professional credentials in the field.

Wendy Lash More About Wendy Lash
Founder & President, CMCA®, AMS®
Bev Frantz More About Bev Frantz
Vice President, CMCA®, PCAM®, AMS®
Wendy Lash More About Trisha Saintelus
Chief Operations Officer
Leadership Team

OUR APPROACH

How We Work With Communities

Every community is unique, with its own culture, challenges, and goals. That’s why we start every relationship by listening. We take time to understand what makes your community special and what you’re trying to achieve. From there, we develop a customized management plan that addresses your specific needs. Whether you’re a small townhome community or a large HOA, you’ll receive the same level of attention and expertise.

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Dedicated and experienced community manager assigned to your account
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Community inspections tailored to your community’s needs
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Customized reporting to match your needs
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Proactive communication—not just reactive
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Continuous improvement based on feedback
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Join Our Family

Let’s Build Something Great Together

Schedule a free consultation to learn how we can help your community thrive.